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What started as a bold claim—that LA kosher pizza might just beat New York’s—turned into a full-blown, sauce-stained, cheese-dripping investigation. Armed with a team of food critics, comedians, and a tricked-out Sprinter van, The LA Jewish Home hit 12 pizza joints across the city to crown the official best kosher slice in town. Heated opinions, secret refusals, surprise standouts—this wasn’t just a food review. It was a movement.

What do a two-tailed mermaid, a research assistant named Yoel, and your next business idea have in common? In this sharp and hilarious essay, Lorenzo Nourafchan unpacks the myth that a brand name has to "make sense." Drawing inspiration from Starbucks, Torah names, and Orthodox business quirks, he argues that the best brands don’t explain themselves—they define themselves. Forget the focus groups. Just open the stand and make your lemonade mean something.

In Los Angeles, quality therapy has too often felt like a luxury. But mental health isn't a status symbol—it’s a necessity. This bold new initiative, Nosei LA, is flipping the script by building a culturally attuned mental health system that respects frum values and real-world budgets. With top-tier clinicians, outcome-based care, and a vision rooted in dignity, the article calls on the community to join in building something better. Because therapy isn’t a secret to hide—it’